brand design & development

Working to make a difference.


Chisel, founded by Sam Vetter, was started with the idea that creative work could make a positive difference for businesses, individuals and the community alike. Not only should the final product be engaging and effective, but the entire experience should leave all parties involved with a sense of confidence and well-being. This all begins with the development of a relationship with trust at its core. From there, anything is possible. We can create things that never existed before and have fun doing it. We can bring in friendly experts to contribute along the way. We can overlap work with play to find balance and fulfillment.




Guiding Principles

Work with purpose for the purposeful.

Have fun. Serious results can be achieved without stress.

Creativity before convenience.

Share opportunities. There are plenty to go around.

Do the right thing at all costs (financial or otherwise).


Chisel specializes in brand design & development for startups, small to midsize companies & nonprofits.



  • Company Naming
  • Logo Development
  • Visual Identity
  • Brand Guidelines
  • Communications Strategy
  • Web Design & Development


  • Rebranding
  • Brand Strategy
  • Visual Language Design
  • Web Redesign
  • Campaign Branding

When duty calls for it, Chisel uses strategic partnerships to form creative teams. Teams built around your brand's needs, not ours. This approach leads to a higher level of efficiency and expertise.