Work Examples
Chisel has partnered with Wholestone Farms since 2021, supporting a wide range of strategic and visual initiatives. Our work has included website development, sustainability reports, employee benefit guides, custom iconography, and illustration—providing consistent, brand-aligned execution across platforms. This ongoing relationship reflects a deep understanding of the organization as it moves to the next chapter as Wholestone Prestage.
Chisel has partnered with INSight since 2023, beginning with the original brand and website development and continuing through its evolution into INSight Partners. Our work has included branding, visual identity, rebrand execution, and ongoing consultation.
Chisel partnered with Assembli to turn a complex early-stage estimating platform into clear messaging and visual identity. Work included website strategy and development, product positioning, brand expression, and supporting visuals.
About Chisel
Chisel Creative, founded by Sam Vetter, was started with the idea that creative work could make a positive difference for businesses, individuals and the community alike. Sam established Chisel in April of 2015 after spending 10+ years in the creative industry gaining a wide range of skills, practical knowledge and experience. Since then, Chisel has helped to shape and define brands through authenticity and a balance of art, design, strategy, curiosity and intuition. Areas of expertise include brand development, identity systems, visual communication, design, illustration, environments, packaging and web development. AAF, ADDYs, Communication Arts, Neenah, and MarCom have recognized Sam for his work. Offline, Sam goes through life adventures with his wife Leah, kids Grace, Molly, Kaiden & Ruthie, makes music with his band, Mild Temps, and pours unnecessary amounts of emotion into Husker athletics.
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.”
— MICHELANGELO
